Adverum launches AI visibility audit for Polish companies

Adverum is rolling out an AI visibility audit that checks how ChatGPT, Gemini, Perplexity and other assistants describe a company, what sources they cite and where they get facts wrong. The 10-day audit is aimed at Polish companies and comes as more buyers, journalists and candidates turn to AI tools before visiting a company website.

Why it matters: - Adverum is positioning AI visibility as a reputation issue, not just a technical SEO problem. - The audit is meant to show companies how generative AI assistants currently describe them and which sources shape those answers. - The offer targets a fast-growing behavior shift: customers, journalists and job candidates increasingly ask AI tools for recommendations and background before going to a company website.

What happened: - Adverum introduced the Adverum AI Visibility Audit for companies in Poland. - The audit reviews how ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews answer questions about a company, its competitors and its industry. - The service is run remotely by Adverum consultants. - The audit uses questions in Polish and in the languages of the client’s other target markets.

The details: - The audit has five parts. - First, 30 to 40 common buyer questions are asked in clean, logged-out sessions, with key questions repeated and every answer captured in screenshots. - Second, each answer is compared with an approved fact set to flag outdated or incorrect information. - Third, a source map shows which media outlets, directories and AI platforms are cited for competitors but not for the client. - Fourth, a technical review checks AI crawler access through robots.txt, structured data and directory entries such as Wikidata. - Fifth, the client receives prioritized recommendations and a follow-up test after 90 days using the same questions. - The audit takes 10 business days. - Pricing starts at about 850 euros net and goes up to 2,200 euros net, depending on the number of markets and competitors. - Adverum has worked with more than 150 clients and is a member of Public Relations Global Network in the Baltics. - The agency was founded in 2004 and is based in Vilnius. - Adverum’s work spans strategic and corporate communications, public relations, crisis and reputation management, marketing communications, digital marketing, creative services, international communications and export-market communications, plus expert thought leadership. - Adverum links AI visibility to a broader GEO approach, or generative engine optimization, which aims to make accurate information easier for AI systems to find, understand and cite. - In Muck Rack’s Generative Pulse study, published in May 2026 and covering more than 25 million links cited by ChatGPT, Claude and Gemini, journalistic publications accounted for 27% of cited links and paid or advertising content accounted for 0.3%.

Between the lines: - The audit reflects a wider shift in how companies are discovered online, with AI assistants increasingly acting as the first layer of research. - The service also signals a move away from trying to game rankings and toward fixing source quality, factual consistency and technical accessibility. - Adverum is explicitly drawing a line against creating fake reviews, undisclosed sponsored content or fake encyclopedia entries. - The company says the results should be treated as a dated snapshot because AI answers change over time. - Ieva Naujalytė, managing partner at Adverum, said the answers AI gives are built from what journalists, registries and companies themselves have published.

What's next: - Adverum will provide prioritized recommendations after the audit. - Clients can expect a repeat test 90 days later using the same prompts to track changes. - More information and audit orders are available at the AI visibility audit page.

The bottom line: - Adverum is betting that companies will want a clearer picture of how AI systems describe them before those answers shape buyer decisions.